Made a web app pretty
Made a web app pretty
Process
Started with an app-wide UI audit to map inconsistencies and reusable patterns across products. Competitive research, accessibility principles, and the aesthetic-usability effect helped demonstrate how visual quality influences perceived usability and trust—building alignment across leadership, product, design, and engineering. Multiple visual directions were explored before defining one scalable system, testing it on real screens, and refining it with engineering and QA for a phased rollout.
TIME TO SHIP
6 Months
Aug - Dec 2025
VWO’s interface had become cluttered and inconsistent over time, making it harder for users to navigate and trust the product. I led a visual and UX reskin grounded in modern SaaS patterns, simplifying layouts,
The redesign touched nearly every layer of the product experience. This included a redesigned visual system, updated colors and typography, improved layout consistency, refined interaction patterns, and a more unified voice and tone across the platform. The goal was to make VWO feel simpler, more modern, and easier to use at scale.
TIME TO SHIP
6 Months
Aug - Dec 2025
