Made a web app pretty
Made a web app pretty
Why this was done
Years of product growth had left VWO with inconsistent components, layouts, typography, and interaction patterns. This affected usability, accessibility, brand trust, and the speed at which teams could build. Since rebuilding the entire platform wasn’t practical, a scalable way to modernise the existing product was needed.
What was done
Helped create a unified visual system across VWO—refreshing typography, colour, spacing, components, layouts, interactions, and voice. The system supported gradual adoption, allowing teams to modernise existing screens without rebuilding the entire platform.
TIME TO SHIP
6 Months
Aug - Dec 2025
VWO’s interface had become cluttered and inconsistent over time, making it harder for users to navigate and trust the product. I led a visual and UX reskin grounded in modern SaaS patterns, simplifying layouts,
The redesign touched nearly every layer of the product experience. This included a redesigned visual system, updated colors and typography, improved layout consistency, refined interaction patterns, and a more unified voice and tone across the platform. The goal was to make VWO feel simpler, more modern, and easier to use at scale.
TIME TO SHIP
6 Months
Aug - Dec 2025
