Made a Table
Made a Table
Why this was done
As customers created more campaigns VWO’s card-based listing pages consumed too much space and made campaigns difficult to scan, compare, and manage—especially for teams handling hundreds of them. These pages needed to support more complex daily workflows.
What was done
Replaced cards with compact tables across VWO’s products, adding quick filters, grouping, and saved views so teams could find, compare, and organise work faster. This transformed each listing page from a long list into a flexible workspace built around how customers actually work.
TIME TO SHIP
6 months
Aug - Dec 2025
TIME TO SHIP
6 months
Aug - Dec 2025
VWO’s interface had become cluttered and inconsistent over time, making it harder for users to navigate and trust the product. I led a visual and UX reskin grounded in modern SaaS patterns, simplifying layouts,
The redesign touched nearly every layer of the product experience. This included a redesigned visual system, updated colors and typography, improved layout consistency, refined interaction patterns, and a more unified voice and tone across the platform. The goal was to make VWO feel simpler, more modern, and easier to use at scale.
