Naughty Dough
Naughty Dough
Why this was done
Naughty Dough began as a new bakery without an established identity. The challenge was to turn it into a playful, recognisable brand that worked both online and in people’s hands.
What was done
Helped build the brand from 0→1 with my brother—designing the logo, visual identity, packaging, box illustrations, app, and website. Every touchpoint was created to feel like part of the same bold, playful world.
TIME TO SHIP
2 Months
December - November 2023
TIME TO SHIP
2 Months
December - November 2023
VWO’s interface had become cluttered and inconsistent over time, making it harder for users to navigate and trust the product. I led a visual and UX reskin grounded in modern SaaS patterns, simplifying layouts,
The redesign touched nearly every layer of the product experience. This included a redesigned visual system, updated colors and typography, improved layout consistency, refined interaction patterns, and a more unified voice and tone across the platform. The goal was to make VWO feel simpler, more modern, and easier to use at scale.
